From Instagram, Pinterest and Facebook to online magazines, blogs and websites of all kinds, the internet is rife with wellness and lifestyle topics. Not just that – there seem to be more and more businesses in this niche year after year. The 21st century man has grown tired with the way we press hard onto ourselves, growing increasingly more exhausted, stressed out and nervous. That’s why there are so many yoga studios, aromatherapy counselors, massage parlors, beauticians, cosmetic shops and so on. On the other side of the spectrum there is a widespread tendency to change our physical selves, with piercings, tattoos, new haircuts and so on. Not to mention myriads of gyms and other establishments designed to keep us in the best possible shape.
If your business falls anywhere on the wellness and lifestyle spectrum, you probably have to deal with a lot of fierce competition. One sure way to stand out from the rest and to draw people to your place is to attract them with a beautiful, professional-looking website.
When looking for a new massage or nail salon, a new gym, place to get tattooed or to blow off some steam in a sauna, people tend to use the internet. It’s the perfect combination of newspapers, radio ads and billboards – all of which are advertising channels that belong to the past. The future is online and there isn’t a better channel for letting people know why they should use your business and not someone else’s.
Every business, especially if it belongs to the lifestyle and wellness niche, must have its own website. That much is clear. The confusion comes from the dilemma whether it is better to hire a web designer and a developer to make a website from scratch, or use WordPress.
The answer to this depends on a lot of factors, the budget being just one of them. Obviously, it is much more expensive to build a website from ground up, considering that designer and developer services aren’t exactly cheap. But there’s another reason why WordPress makes a better choice here: there are some truly outstanding wellness and lifestyle WordPress themes you can use to launch your business to the stars.
One of the reasons why so many spas, yoga studios and fitness clubs opt for WordPress-powered websites is the fact the world’s most popular blogging platform has a pretty easy learning curve. Anyone with a decent level of computer literacy can learn how to make full use of its features in just a few weeks. Owners of beauty parlors and tattoo studios definitely appreciate this ease of use because it gives them full control over their websites and doesn’t take up much of their time.
Wellness and lifestyle WordPress themes are generally designed in a way that communicates a youthful, modern and fresh vibe. The design is already there, so there’s no need to hire a designer to take care of this aspect. All you need to do is pick a theme you like the best, install it and then perhaps change things a bit here and there. And, of course, add your own content.
Speaking of content, these lifestyle WordPress themes include a number of different homepages as well as a great selection of inner pages where you can add your own content. You can display photos of your studio using beautiful galleries, write articles relevant for your niche and list them using enticing blog lists, and much more.
Again, all this doesn’t require any extensive funds and the entire website can be set up in just a few days. Because of this, it’s clear why so many people in the wellness business prefer WordPress to custom-built websites.
There are a few things that every fitness, spa, aromatherapy or massage website should have. These include clearly listed prices, contact info, pictures of the studio, team and, if possible, some client testimonials. People want to be sure they’re in good hands before they start a new fitness studio or go to a massage or sauna, and your website should tell them just that. Spa WordPress themes are equipped with the essential tools for displaying that information in a quick and easy way. All it takes is just a few clicks of the mouse and you can add a pricing table or a gorgeous gallery to your homepage or any other page you want.
Fitness WordPress themes also come with some special, niche-related features, for instance a BMI calculator. They even include easy solutions for booking appointments, calendars with clearly marked timeslots, and so on.
Beauty salons, places that offer mani-pedis, facials, massages, hair salons and tanning studios can make great use of the beauty WordPress themes, which are elegantly designed with a strong feminine touch. A beautiful, sophisticated website definitely draws more clients than a plain, basic one. And if you have some products to sell, these themes are fully compatible with WooCommerce, allowing you to set up a great-looking shop and sell your items online.
Modelling agencies, fashion brands, bloggers and stylists should check out fashion WordPress themes, with stylish layouts, gorgeous typography and full shop functionality. These themes come with some innovative solutions for presenting your content, such as fullscreen presentations, parallax images, sliders, animated sections, carousels and much more.